Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP. When compared to financial securities ecosystem, Ad Networks play a similar role https://sergiohfbgw.tkzblog.com/28026798/gestão-de-anúncios-pode-ser-divertido-para-qualquer-um