Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM. Real-time bidding is the driving force behind most programmatic advertising campaigns. Programmatic advertising is “the automated process of purchasing and selling online ads. Os links patrocinados consistem em 1 https://anlisedecampanhas32086.blog2learn.com/76711413/rtb-real-time-bidding-para-leigos