Perceptual theorists regard persuasion as altering the individual’s notion of any item of his attitudes. Perceptual strategies also rest on evidence which the receiver’s preconceptions are a minimum of as crucial as the information content in pinpointing what will be understood. The approach stresses focus and comprehension. Roderique-Davies (2009) afirma https://www.youtube.com/watch?v=8TsidOF0he0