The Augmented Reality in Retail
segment refers to the use of augmented reality (AR) technologies within the retail environment to enhance the shopping experience. Augmented reality overlays digital information—such as product visuals, pricing details, interactive guides, and animations—onto a user’s real-world view, typically through mobile apps, smart mirrors, or AR-enabled devices... https://www.wiseguyreports.com/reports/augmented-reality-in-retail-market